Details + Objectives

What you will learn

• Get a holistic view of digital marketing functions by getting an in-depth knowledge of functions like paid marketing, social media marketing, inbound marketing, and web analytics.

• Plan, manage, and execute integrated multichannel marketing campaigns.

• Learn how all digital marketing disciplines work together and how to optimize them as integrated marketing campaigns.

How you will benefit

• Students who earn the OMCP certification stand out to employers and clients as having verified digital marketing skills, education, and experience

• Are in demand as specialists, leaders, and accredited instructors

• Earn between 16-26% more than non-certified digital marketers

• Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines and in at least two specialty disciplines

How the course is taught

• Self-paced, online course

• 9 Months to complete

• Open enrollment, begin anytime

• 220 course hours